Deutsch
 
Hilfe Datenschutzhinweis Impressum
  DetailsucheBrowse

Datensatz

 
 
DownloadE-Mail
  What Factors Are Influencing Preferences Toward Conventional Versus Complementary and Alternative Medical Clinic Advertisements?

Shin, H.-W., Chang, D.-S., Lee, H., Kang, O.-S., Lee, H., Park, H.-J., et al. (2011). What Factors Are Influencing Preferences Toward Conventional Versus Complementary and Alternative Medical Clinic Advertisements? Journal of Alternative and Complementary Medicine, 17(10), 953-959. doi:10.1089/acm.2011.0163.

Item is

Basisdaten

einblenden: ausblenden:
Genre: Zeitschriftenartikel

Externe Referenzen

einblenden:
ausblenden:
Beschreibung:
-
OA-Status:

Urheber

einblenden:
ausblenden:
 Urheber:
Shin, H-W, Autor
Chang, D-S1, Autor           
Lee, H, Autor
Kang, O-S, Autor
Lee, H, Autor
Park, H-J, Autor
Chae, Y, Autor
Affiliations:
1Acupuncture & Meridian Science Research Center, College of Oriental Medicine, Kyung Hee University, Seoul, ou_persistent22              

Inhalt

einblenden:
ausblenden:
Schlagwörter: -
 Zusammenfassung: Objectives: The present study aimed to determine whether health service advertisements are perceived differently depending on advertising conventional or complementary and alternative medicine clinics. Methods: A total of 42 adults (male=21, female=21) recruited through advertisements in Seoul, South Korea participated in this study. A standardized health service advertisement was designed with three controlled visual components such as (1) medical treatment information, (2) medical practitioner, and (3) medical facilities and it was shown to subjects while their eye movements were tracked and they were asked to rate their preferences for the different advertisements and their separate components. A multiple regression analysis was performed to see the correlation of the preferences for each of the three visual components with the overall preference rating of each health service advertisement. Results: Preferences for the advertisement depended mostly on the preference for the medical treatment information, whereas advertisements for complementary and alternative medical clinics depended also on the preference for the medical practitioner. Conclusions: These results imply that the same health service advertisement will be perceived differently depending on whether it advertises Western or Oriental medical clinics.

Details

einblenden:
ausblenden:
Sprache(n):
 Datum: 2011-10
 Publikationsstatus: Erschienen
 Seiten: -
 Ort, Verlag, Ausgabe: -
 Inhaltsverzeichnis: -
 Art der Begutachtung: -
 Identifikatoren: DOI: 10.1089/acm.2011.0163
BibTex Citekey: ShinCLKLPC2011
 Art des Abschluß: -

Veranstaltung

einblenden:

Entscheidung

einblenden:

Projektinformation

einblenden:

Quelle 1

einblenden:
ausblenden:
Titel: Journal of Alternative and Complementary Medicine
Genre der Quelle: Zeitschrift
 Urheber:
Affiliations:
Ort, Verlag, Ausgabe: -
Seiten: - Band / Heft: 17 (10) Artikelnummer: - Start- / Endseite: 953 - 959 Identifikator: -