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Free keywords:
markets ; institutions ; social networks ; cognitive frames ; institutional change ; fields
Abstract:
Sociological approaches to the economy identify three types of social structures relevant for the explanation of economic outcomes: social networks, institutions, and cognitive frames. This article contributes to the development of a framework which aims at an integrated perspective on the social structuring of markets and their dynamics. Based on the field concept, the article discusses the interrelations between the three types of structures as a source of the dynamics of markets. Bringing the complex and possibly contradictory character of the different social structures to the center of attention highlights spaces for innovation which are anchored in the social organization of markets but remain obscure in approaches that focus on only one of the structures. The simultaneous inclusion of social networks, institutions, and cognitive frames makes it possible to address how actors employ resources gained from one of these structures in the field to reconfigure other parts of the social structure in a way favorable to their goals.
