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  Multiple gossip statements and their effect on reputation and trustworthiness

Sommerfeld, R. D., Krambeck, H.-J., & Milinski, M. (2008). Multiple gossip statements and their effect on reputation and trustworthiness. Proceedings of the Royal Society B - Biological Sciences, 275(1650), 2529-2536. doi:10.1098/rspb.2008.0762.

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Item Permalink: http://hdl.handle.net/11858/00-001M-0000-000F-D647-1 Version Permalink: http://hdl.handle.net/11858/00-001M-0000-000F-D648-0
Genre: Journal Article

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sommerfeld_2008.pdf (Publisher version), 219KB
 
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 Creators:
Sommerfeld, Ralf D.1, Author              
Krambeck, Hans-Jürgen2, Author              
Milinski, Manfred1, Author              
Affiliations:
1Department Evolutionary Ecology, Max Planck Institute for Evolutionary Biology, Max Planck Society, ou_1445634              
2Department Ecophysiology, Max Planck Institute for Limnology, Max Planck Institute for Evolutionary Biology, Max Planck Society, ou_976547              

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Free keywords: cooperation; indirect reciprocity; trust; language; rumour
 Abstract: Empirical and theoretical evidence from various disciplines indicates that reputation, reputation building and trust are important for human cooperation, social behaviour and economic progress. Recently, it has been shown that reputation gained in games of indirect reciprocity can be transmitted by gossip. But it has also been shown that gossiping has a strong manipulative potential. We propose that this manipulative potential is alleviated by the abundance of gossip. Multiple gossip statements give a better picture of the actual behaviour of a person, and thus inaccurate or fake gossip has little power as long as it is in the minority. In addition, we investigate the supposedly strong connection between reciprocity, reputation and trust. The results of this experimental study (with 11 groups of 12 students each) document that gossip quantity helps to direct cooperation towards cooperators. Moreover, reciprocity, trust and reputations transferred via gossip are positively correlated. This interrelation might have helped to reach the high levels of cooperation that can be observed in humans.

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Language(s): eng - English
 Dates: 2008-11-07
 Publication Status: Published in print
 Pages: -
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 Table of Contents: -
 Rev. Method: -
 Identifiers: eDoc: 391080
DOI: 10.1098/rspb.2008.0762
Other: 2646 / S 38917
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Title: Proceedings of the Royal Society B - Biological Sciences
  Alternative Title : Proc. R. Soc. B
Source Genre: Journal
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Pages: - Volume / Issue: 275 (1650) Sequence Number: - Start / End Page: 2529 - 2536 Identifier: ISSN: 0962-8452