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  Product Placement und andere Arten der "absatzfördernden Kommunikation": Die Formen der Schleichwerbung?

Henning-Bodewig, F. (1986). Product Placement und andere Arten der "absatzfördernden Kommunikation": Die Formen der Schleichwerbung? Betriebs-Berater, (33), 1-12.

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Item Permalink: http://hdl.handle.net/11858/00-001M-0000-000F-E573-6 Version Permalink: http://hdl.handle.net/11858/00-001M-0000-000F-E574-4
Genre: Journal Article

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 Creators:
Henning-Bodewig, Frauke1, Author              
Affiliations:
1External Organizations, ou_persistent22              

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Language(s): deu - German
 Dates: 1986
 Publication Status: Published in print
 Pages: -
 Publishing info: -
 Table of Contents: -
 Rev. Type: -
 Identifiers: -
 Degree: -

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Title: Betriebs-Berater
  Other : Betriebsberater
  Abbreviation : BB
Source Genre: Journal
 Creator(s):
Affiliations:
Publ. Info: -
Pages: - Volume / Issue: (33) Sequence Number: - Start / End Page: 1 - 12 Identifier: ISSN: 0340-7918
ZDB: 881-3
CoNE: https://pure.mpg.de/cone/journals/resource/110978966558468