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  Putting Like a Pro: The Role of Positive Contagion in Golf Performance and Perception

Lee, C., Linkenauger, S., Bakdash, J., Joy-Gaba, J., & Profitt, D. (2011). Putting Like a Pro: The Role of Positive Contagion in Golf Performance and Perception. PLoS One, 6(10): e26016. doi:10.1371/journal.pone.0026016.

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 Creators:
Lee, C, Author
Linkenauger, SA1, Author           
Bakdash, JZ, Author
Joy-Gaba, JA, Author
Profitt, DR, Author
Affiliations:
1Department Human Perception, Cognition and Action, Max Planck Institute for Biological Cybernetics, Max Planck Society, ou_1497797              

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 Abstract: Many amateur athletes believe that using a professional athlete's equipment can improve their performance. Such equipment can be said to be affected with positive contagion, which refers to the belief of transference of beneficial properties between animate persons/objects to previously neutral objects. In this experiment, positive contagion was induced by telling participants in one group that a putter previously belonged to a professional golfer. The effect of positive contagion was examined for perception and performance in a golf putting task. Individuals who believed they were using the professional golfer's putter perceived the size of the golf hole to be larger than golfers without such a belief and also had better performance, sinking more putts. These results provide empirical support for anecdotes, which allege that using objects with positive contagion can improve performance, and further suggest perception can be modulated by positive contagion.

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 Dates: 2011-10
 Publication Status: Issued
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 Identifiers: DOI: 10.1371/journal.pone.0026016
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Title: PLoS One
Source Genre: Journal
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Publ. Info: San Francisco, CA : Public Library of Science
Pages: 4 Volume / Issue: 6 (10) Sequence Number: e26016 Start / End Page: - Identifier: ISSN: 1932-6203
CoNE: https://pure.mpg.de/cone/journals/resource/1000000000277850