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Free keywords:
PUBLIC-RELATIONS; CHANGE POLICY; CONSTRUCTIONIST APPROACH; MEDIA
COVERAGE; OIL INDUSTRY; POLITICS; MOVEMENTS; BUSINESS; FRAMES; PRESSstrategic framing; climate change; industry actors; meta-analysis;
Abstract:
This study uses framing theory to analyze 38 studies on industry actors' climate change communication between 1990 and 2010. It identifies three consecutive phases, each characterized by one dominant master frame: in the early and mid-1990s the US fossil fuel and coal industry pushed the frame of scientific uncertainty. With the rundown to the Kyoto negotiations in 1997, the strategy shifted toward the socioeconomic consequences of mandatory emission reductions, particularly in the USA and Australia. At the same time, European industry actors started to promote industrial leadership in a climate protection, which today dominates across all the world regions. The study discusses potential triggers for the regional differences as well as the implications for further research.
