Escaping the tyranny of choice: When fewer attributes make choice easier

Fasolo, Barbara; McClelland, Gary H.; Todd, Peter M.

doi:10.1177/1470593107073842

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Escaping the tyranny of choice: When fewer attributes make choice easier

Fasolo, B., McClelland, G. H., & Todd, P. M. (2007). Escaping the tyranny of choice: When fewer attributes make choice easier. Marketing Theory, 7(1), 13-26. doi:10.1177/1470593107073842.

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Datensatz-Permalink: https://hdl.handle.net/11858/00-001M-0000-0024-FE91-9 Versions-Permalink: https://hdl.handle.net/21.11116/0000-000E-95C6-A

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Urheber:
Fasolo, Barbara¹, Autor
McClelland, Gary H., Autor
Todd, Peter M.², Autor

Affiliations:
1External Organizations, ou_persistent22
2Center for Adaptive Behavior and Cognition, Max Planck Institute for Human Development, Max Planck Society, ou_2074285