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  Has The World Changed? My Neighbor Might Know Effects of Social Context on Routine Deviation

Betsch, T., Lindow, S., Engel, C., Ulshöfer, C., & Kleber, J. (2011). Has The World Changed? My Neighbor Might Know Effects of Social Context on Routine Deviation.

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 Creators:
Betsch, Tilmann, Author
Lindow, Stefanie, Author
Engel, Christoph1, Author              
Ulshöfer, Corina, Author
Kleber, Janet1, Author              
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1Max Planck Institute for Research on Collective Goods, Max Planck Society, ou_2173688              

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 Abstract: In two experiments we studied the effects of behavioral models on routine deviation decisions in observers. Participants repeatedly chose among four card-deck lotteries together with a human model (confederate, Exp. 1) or a non-human model (computer, Exp. 2) that made correct decisions in the majority of the trials. In a learning phase, participants acquired a choice routine (preferring one deck over others). In a subsequent test phase, participants had to adapt to changes in the payoff structure that required them to deviate from their routine. We found a strong tendency to maintain the routine despite negative feedback (routine effect). In a social situation (Exp.1), models decrease routine effects more intensely than in non social situations (Exp.2). The process of adaptation follows a belief updating process. Results indicate that the model effect is not due to an increase of the sample of relevant information nor to application of a simply copy heuristic. Rather, deviation models may provide a cue for change that fosters reevaluation of the situation in the observer.

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 Dates: 2011
 Publication Status: Published in print
 Pages: -
 Publishing info: Bonn : Max Planck Institute for Research on Collective Goods
 Table of Contents: -
 Rev. Type: -
 Identifiers: Other: 2011/21
 Degree: -

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