Contextual Brand Valuation - From Fundamental Issues and Analysis of the State 
of the Art to a Systematic Integrated Approach to Brand and Intellectual 
Property (E)Valuation

Riemann, Eva

doi:10.5771/9783845241890

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Contextual Brand Valuation - From Fundamental Issues and Analysis of the State of the Art to a Systematic Integrated Approach to Brand and Intellectual Property (E)Valuation

Riemann, E. (2012). Contextual Brand Valuation - From Fundamental Issues and Analysis of the State of the Art to a Systematic Integrated Approach to Brand and Intellectual Property (E)Valuation. Baden-Baden: Nomos.

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Item Permalink: https://hdl.handle.net/11858/00-001M-0000-0028-FB17-C Version Permalink: https://hdl.handle.net/21.11116/0000-0006-DDF2-0

Genre: Monograph

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Creators:
Riemann, Eva¹, Author

Affiliations:
1MPI for Intellectual Property and Competition Law, Max Planck Society, ou_830549

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Language(s): eng - English

Dates: Date issued: 2012

Publication Status: Issued

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Publishing info: Baden-Baden : Nomos, 1.

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Identifiers: DOI: 10.5771/9783845241890
ISBN: 978-3-8329-7637-8

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Title: MIPLC Studies

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Pages: - Volume / Issue: 15 Sequence Number: - Start / End Page: - Identifier: -