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  Reputational Commons

Milinski, M. (2016). Reputational Commons. In C. Carroll (Ed.), The SAGE Encyclopedia of Corporate Reputation (pp. 673-674). Sage Publishing.

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Item Permalink: http://hdl.handle.net/21.11116/0000-0000-C83A-E Version Permalink: http://hdl.handle.net/21.11116/0000-0000-C83C-C
Genre: Book Chapter

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 Creators:
Milinski, Manfred1, Author              
Affiliations:
1Department Evolutionary Ecology, Max Planck Institute for Evolutionary Biology, Max Planck Society, ou_1445634              

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 Abstract: What creates corporate reputations and how should organizations respond? Corporate reputation is a growing research field in disciplines as diverse as communication, management, marketing, industrial and organizational psychology, and sociology. As a formal area of academic study, it is relatively young with roots in the 1980s and the emergence of specialized reputation rankings for industries, products/services, and performance dimensions and for regions. Such rankings resulted in competition between organizations and the alignment of organizational activities to qualify and improve standings in the rankings. In addition, today’s changing stakeholder expectations, the growth of advocacy, demand for more disclosures and greater transparency, and globalized, mediatized environments create new challenges, pitfalls, and opportunities for organizations. Successfully engaging, dealing with, and working through reputational challenges requires an understanding of options and tools for organizational decision-making and stakeholder engagement.

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Language(s): eng - English
 Dates: 2016-07-31
 Publication Status: Published in print
 Pages: -
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Title: The SAGE Encyclopedia of Corporate Reputation
Source Genre: Book
 Creator(s):
Carroll, Craig, Editor
Affiliations:
-
Publ. Info: Sage Publishing
Pages: 1048 Volume / Issue: 2 Sequence Number: - Start / End Page: 673 - 674 Identifier: ISBN: 9781483376516