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  The differential effect of narratives on prosocial behavior

Hillenbrand, A., & Eugenio, V. (2018). The differential effect of narratives on prosocial behavior.

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Item Permalink: http://hdl.handle.net/21.11116/0000-0002-AE91-6 Version Permalink: http://hdl.handle.net/21.11116/0000-0004-B69E-D
Genre: Paper

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 Creators:
Hillenbrand, Adrian1, Author              
Eugenio, Verrina1, Author              
Affiliations:
1Max Planck Institute for Research on Collective Goods, Max Planck Society, ou_2173688              

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Free keywords: Prosocial behavior, narratives, justifications, motivated moral reasoning, dictator game, SVO
 JEL: C91 - Laboratory, Individual Behavior
 JEL: D63 - Equity, Justice, Inequality, and Other Normative Criteria and Measurement
 JEL: D64 - Altruism; Philanthropy
 JEL: D83 - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
 JEL: D91 - Intertemporal Household Choice; Life Cycle Models and Saving
 Abstract: We study how positive narratives (stories in favor of a prosocial action) and negative narratives (stories in favor of a selfish action) influence prosocial behavior. Our main findings are that positive narratives increase giving of selfish types substantially, compared to a baseline with no narratives. Negative narratives, on the other hand, have a differential effect. Prosocial types decrease their giving, while selfish types give more than in the baseline. We discuss two potential explanations for this effect: one based on the enhanced saliency of normative behavior through narratives, and another based on a social comparison argument.

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 Dates: 20192018
 Publication Status: Published online
 Pages: -
 Publishing info: Bonn : Max Planck Institute for Research on Collective Goods
 Table of Contents: -
 Rev. Type: -
 Identifiers: Other: 2018/16
 Degree: -

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