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  Beyond viral: Generating sustainable value from social media

Cebrian, M., Rahwan, I., & Pentland, A. (2017). Beyond viral: Generating sustainable value from social media. MIT Sloan Management Review.

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Beyond Viral_ Generating Sustainable Value From Social Media.pdf (Publisher version), 286KB
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Cebrian, Manuel, Author
Rahwan, Iyad1, Author              
Pentland, Alex, Author
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1External Organizations, ou_persistent22              

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Language(s): eng - English
 Dates: 2017
 Publication Status: Published in print
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 Rev. Type: Peer
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Title: MIT Sloan Management Review
Source Genre: Journal
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