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  Bliss is blue and bleak is grey: Abstract word-colour associations influence objective performance even when not task relevant

Goodhew, S. C., & Kidd, E. (2020). Bliss is blue and bleak is grey: Abstract word-colour associations influence objective performance even when not task relevant. Acta Psychologica, 206: 103067. doi:10.1016/j.actpsy.2020.103067.

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 Creators:
Goodhew, Stephanie C.1, Author
Kidd, Evan1, 2, 3, 4, Author           
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1The Australian National University, Canberra, Australia, ou_persistent22              
2Language Development Department, MPI for Psycholinguistics, Max Planck Society, ou_2340691              
3ARC Centre of Excellence for the Dynamics of Language, Canberra, Australia, ou_persistent22              
4Learning through Processing, MPI for Psycholinguistics, Max Planck Society, Wundtlaan 1, 6525 XD Nijmegen, NL, ou_2616692              

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 Abstract: Humans associate abstract words with physical stimulus dimensions, such as linking upward locations with positive concepts (e.g., happy = up). These associations manifest both via subjective reports of associations and on objective performance metrics. Humans also report subjective associations between colours and abstract words (e.g., joy is linked to yellow). Here we tested whether such associations manifest on objective task performance, even when not task-relevant. Across three experiments, participants were presented with abstract words in physical colours that were either congruent with previously-reported subjective word-colour associations (e.g., victory in red and unhappy in blue), or were incongruent (e.g., victory in blue and unhappy in red). In Experiment 1, participants' task was to identify the valence of words. This congruency manipulation systematically affected objective task performance. In Experiment 2, participants completed two blocks, a valence-identification and a colour-identification task block. Both tasks produced congruency effects on performance, however, the results of the colour identification block could have reflected learning effects (i.e., associating the more common congruent colour with the word). This issue was rectified in Experiment 3, whereby participants completed the same two tasks as Experiment 2, but now matched congruent and incongruent pairs were used for both tasks. Again, both tasks produced reliable congruency effects. Item analyses in each experiment revealed that these effects demonstrated a degree of item specificity. Overall, there was clear evidence that at least some abstract word-colour pairings can systematically affect behaviour.

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Language(s): eng - English
 Dates: 2020-04-10
 Publication Status: Published online
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 Rev. Type: Peer
 Identifiers: DOI: 10.1016/j.actpsy.2020.103067
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Title: Acta Psychologica
  Other : Acta Psychol.
Source Genre: Journal
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Publ. Info: Amsterdam : Elsevier
Pages: - Volume / Issue: 206 Sequence Number: 103067 Start / End Page: - Identifier: ISSN: 0001-6918
CoNE: https://pure.mpg.de/cone/journals/resource/954925374822