ausblenden:
Schlagwörter:
-
Zusammenfassung:
Can the methods and theories from the natural sciences enrich our understanding of digital media? This book by the anthropologist Alberto Acerbi builds a bridge between the field of media and communication studies and a rather new approach to studying culture: cultural evolution. Can this bridge be a firm structure? And do media studies and cultural evolution even need each other? Acerbi makes a persuasive case for the usefulness and importance of this connection. The studies of media still have many open questions that might be clarified with a scientific theory. Cultural evolution, on the other hand, needs contemporary media as an enormous source of empirical data and interesting problems.
