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  The effects of gift vouchers and environmental certificates on the demand for a collective DRT system

Minnich, A., Rau, H. A., & Schlüter, J. C. (2021). The effects of gift vouchers and environmental certificates on the demand for a collective DRT system. Transportation. doi:10.1007/s11116-021-10224-1.

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Item Permalink: https://hdl.handle.net/21.11116/0000-0009-3D9F-1 Version Permalink: https://hdl.handle.net/21.11116/0000-0009-3DA0-E
Genre: Journal Article

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 Creators:
Minnich, Aljoscha, Author
Rau, Holger A., Author
Schlüter, Jan Christian1, Author           
Affiliations:
1Group Next generation mobility, Department of Dynamics of Complex Fluids, Max Planck Institute for Dynamics and Self-Organization, Max Planck Society, ou_2466705              

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 Abstract: This paper analyzes in a large-scale field experiment (N = 1425) whether gift vouchers
stimulate the use of a demand responsive transportation (DRT) system. This scenario is
compared to a situation where customers receive environmental certificates, which report
the saved carbon dioxide as a consequence of the bus ride. In our two treatments, the gift
vouchers and the environmental certificates could be gained by reaching to a certain threshold
of rides with the DRT service (EcoBus). We find that the demand went up more by gift
vouchers (83%) compared to certificates (65%). The data show that vouchers especially
outperform the certificates at the end of the treatment phase.

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Language(s): eng - English
 Dates: 2021-09-18
 Publication Status: Published online
 Pages: -
 Publishing info: -
 Table of Contents: -
 Rev. Type: -
 Identifiers: DOI: 10.1007/s11116-021-10224-1
 Degree: -

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Title: Transportation
Source Genre: Journal
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Affiliations:
Publ. Info: -
Pages: - Volume / Issue: - Sequence Number: - Start / End Page: - Identifier: ISSN: 0049-4488
ISSN: 1572-9435