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  The multimodal facilitation effect in human communication

Drijvers, L., & Holler, J. (2023). The multimodal facilitation effect in human communication. Psychonomic Bulletin & Review, 30(2), 792-801. doi:10.3758/s13423-022-02178-x.

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This article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article's Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article's Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit http://creativecommons.org/licenses/by/4.0/.

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Drijvers, Linda1, 2, 3, Author           
Holler, Judith3, 4, 5, Author           
Affiliations:
1Neurobiology of Language Department, MPI for Psycholinguistics, Max Planck Society, ou_792551              
2The Communicative Brain, MPI for Psycholinguistics, Max Planck Society, Wundtlaan 1, 6525 XD Nijmegen, NL, ou_3275695              
3Donders Institute for Brain, Cognition and Behaviour, External Organizations, ou_55236              
4Communication in Social Interaction, Radboud University Nijmegen, External Organizations, ou_3055481              
5Other Research, MPI for Psycholinguistics, Max Planck Society, Nijmegen, NL, ou_55217              

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 Abstract: During face-to-face communication, recipients need to rapidly integrate a plethora of auditory and visual signals. This integration of signals from many different bodily articulators, all offset in time, with the information in the speech stream may either tax the cognitive system, thus slowing down language processing, or may result in multimodal facilitation. Using the classical shadowing paradigm, participants shadowed speech from face-to-face, naturalistic dyadic conversations in an audiovisual context, an audiovisual context without visual speech (e.g., lips), and an audio-only context. Our results provide evidence of a multimodal facilitation effect in human communication: participants were faster in shadowing words when seeing multimodal messages compared with when hearing only audio. Also, the more visual context was present, the fewer shadowing errors were made, and the earlier in time participants shadowed predicted lexical items. We propose that the multimodal facilitation effect may contribute to the ease of fast face-to-face conversational interaction.

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Language(s): eng - English
 Dates: 20222022-09-222023
 Publication Status: Issued
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 Rev. Type: Peer
 Identifiers: DOI: 10.3758/s13423-022-02178-x
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Title: Psychonomic Bulletin & Review
Source Genre: Journal
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Publ. Info: Austin, TX : Psychonomic Society
Pages: - Volume / Issue: 30 (2) Sequence Number: - Start / End Page: 792 - 801 Identifier: ISSN: 1069-9384
CoNE: https://pure.mpg.de/cone/journals/resource/954928526942