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  Americana Without America: Rhetorical Geography as a Source of Competitive Advantage

Hoppe, A., & Nedzhvetskaya, N. (2024). Americana Without America: Rhetorical Geography as a Source of Competitive Advantage. Regional Studies, 58(10), 1938-1950. doi:10.1080/00343404.2023.2197454.

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Item Permalink: https://hdl.handle.net/21.11116/0000-000D-3588-E Version Permalink: https://hdl.handle.net/21.11116/0000-000F-E86E-1
Genre: Journal Article

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Locator:
https://doi.org/10.1080/00343404.2023.2197454 (Publisher version)
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Full text open access via publisher
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Hybrid
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https://doi.org/10.6084/m9.figshare.22810751.v1 (Supplementary material)
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 Creators:
Hoppe, Alexander1, Author                 
Nedzhvetskaya, Nataliya2, Author
Affiliations:
1Wirtschaftssoziologie, MPI for the Study of Societies, Max Planck Society, ou_3363022              
2Department of Sociology, University of California – Berkeley, CA, USA, ou_persistent22              

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Free keywords: rhetorical geography; brand narrative; provenance; place-image; heritage; country-of-origin
 Abstract: Offshoring, outsourcing, mergers and acquisitions can rapidly change the spatial organisation of a firm and the reputation of its products. Preserving symbolic resources requires the intentional integration of a firm’s physical geography with its rhetorical geography – a strategy that leverages associations of place to create value for shareholders and stakeholders. We demonstrate how Woolrich, an apparel firm that was once America’s second-oldest clothing manufacturer, was able to capitalise on local geographical claims even as it shuttered its last remaining US manufacturing operations. Pivoting toward rhetorical geography allowed Woolrich to preserve the brand equity of its American origins.

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Language(s): eng - English
 Dates: 2023-03-152021-09-112023-05-122024
 Publication Status: Issued
 Pages: -
 Publishing info: -
 Table of Contents: 1. Introduction
2. Time, space and brand narratives
3. Research design and methods
4. Results
5. Discussion and conclusions
Supplemental material
Acknowledgements
Footnotes
References
 Rev. Type: Peer
 Identifiers: DOI: 10.1080/00343404.2023.2197454
 Degree: -

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Source 1

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Title: Regional Studies
Source Genre: Journal
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Pages: - Volume / Issue: 58 (10) Sequence Number: - Start / End Page: 1938 - 1950 Identifier: ISSN: 0034-3404
ISSN: 1360-0591

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Title: Places as Brands: Charting the Value of Place-Based Intangibles
Source Genre: Issue
 Creator(s):
Castaldi, Carolina1, Editor
Mendonça, Sandro2, Editor
Affiliations:
1 Department of Human Geography and Spatial Planning, Utrecht University, The Netherlands, ou_persistent22            
2 Instituto Universitário de Lisboa (ISCTE-IUL). Business Research Unit (BRU-IUL), UECE/REM – ISEG/University of Lisbon, Portugal, ou_persistent22            
Publ. Info: -
Pages: - Volume / Issue: - Sequence Number: - Start / End Page: - Identifier: -