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Free keywords:
dominance, prestige, nonverbal behavior
Abstract:
Two universal strategies for attaining influence—dominance, or the use of intimidation and force to obtain power, and prestige, or garnering respect by demonstrating knowledge and expertise—are communicated through distinct nonverbal displays in North America. Given evidence for the emergence and effectiveness of these strategies across cultures, including non-Western, Educated, Industrialized, Rich, and Democratic small-scale, traditional societies in Africa, Asia, and South America, the nonverbal displays that are used to reliably communicate these strategies also might be universal. Here, we demonstrate that the dominance display is recognized by the Mayangna, a small-scale society in rural Nicaragua, and by Canadian children as young as 2 and 3 years old. We also find that the prestige display is reliably differentiated from dominance by both groups, and judged as a high-rank signal by the Mayangna. However, members of the Mayangna confused the prestige display with happiness, and children confused the prestige display with a neutral expression. Overall, findings are consistent with a ubiquitous and early-emerging ability to recognize dominance, and with the suggestion that the prestige display is more culturally variable and ontogenetically slower to emerge.
