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Abstract:
Cognitive anthropology is in need of a theory that extends beyond cultural model theory and explains both how culture has transformed human cognition and the curious ontology of culture itself, for, as Durkheim insisted, culture cannot be reduced to psychology. This chapter promotes a framework that deals with both the evolutionary question and the ontological problem. It is argued that at least a central part of culture should be conceived of in terms of cognitive technology. Beginning with obvious examples of cognitive artifacts, like those used in measurement, way-finding, time-reckoning and numerical calculation, the chapter goes on to consider extensions to our communication systems, emotion-modulating systems and the cognitive division of labor. Cognitive artifacts form ‘coupled systems’ that amplify individual psychology, lying partly outside the head, and are honed by cultural evolution. They make clear how culture gave human cognition an evolutionary edge.
