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  Can mirror-reading reverse the flow of time?

Casasanto, D., & Bottini, R. (2010). Can mirror-reading reverse the flow of time? In S. Ohlsson, & R. Catrambone (Eds.), Proceedings of the 32nd Annual Meeting of the Cognitive Science Society (CogSci 2010) (pp. 1342-1347). Austin, TX: Cognitive Science Society.

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Casasanto_Can_Mirror_Reading_CogSci_2010.pdf (Publisher version), 292KB
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Casasanto_Can_Mirror_Reading_CogSci_2010.pdf
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 Creators:
Casasanto, Daniel1, 2, 3, Author           
Bottini, R., Author
Affiliations:
1Neurobiology of Language Group, MPI for Psycholinguistics, Max Planck Society, ou_102880              
2Donders Institute for Brain, Cognition and Behaviour, External Organizations, ou_55236              
3Radboud University Nijmegen, ou_persistent22              

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 Abstract: Across cultures, people conceptualize time as if it flows along a horizontal timeline, but the direction of this implicit timeline is culture-specific: in cultures with left-to-right orthography (e.g., English-speaking cultures) time appears to flow rightward, but in cultures with right-to-left orthography (e.g., Arabic-speaking cultures) time flows leftward. Can orthography influence implicit time representations independent of other cultural and linguistic factors? Native Dutch speakers performed a space-time congruity task with the instructions and stimuli written in either standard Dutch or mirror-reversed Dutch. Participants in the Standard Dutch condition were fastest to judge past-oriented phrases by pressing the left button and future-oriented phrases by pressing the right button. Participants in the Mirror-Reversed Dutch condition showed the opposite pattern of reaction times, consistent with results found previously in native Arabic and Hebrew speakers. These results demonstrate a causal role for writing direction in shaping implicit mental representations of time.

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Language(s): eng - English
 Dates: 201020102010
 Publication Status: Issued
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Title: 32nd Annual Meeting of the Cognitive Science Society (CogSci 2010)
Place of Event: Portland, Oregon
Start-/End Date: 2010-08-11 - 2010-08-14

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Title: Proceedings of the 32nd Annual Meeting of the Cognitive Science Society (CogSci 2010)
Source Genre: Proceedings
 Creator(s):
Ohlsson , S., Editor
Catrambone , R., Editor
Affiliations:
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Publ. Info: Austin, TX : Cognitive Science Society
Pages: - Volume / Issue: - Sequence Number: - Start / End Page: 1342 - 1347 Identifier: -