Deutsch
 
Hilfe Datenschutzhinweis Impressum
  DetailsucheBrowse

Datensatz

DATENSATZ AKTIONENEXPORT
  Neural responses to unattended products predict later consumer choices

Tusche, A., Bode, S., & Haynes, J.-D. (2010). Neural responses to unattended products predict later consumer choices. The Journal of Neuroscience, 30(23), 8024-8031. doi:10.1523/JNEUROSCI.0064-10.2010.

Item is

Basisdaten

einblenden: ausblenden:
Genre: Zeitschriftenartikel

Externe Referenzen

einblenden:
ausblenden:
externe Referenz:
https://www.jneurosci.org/content/30/23/8024 (Verlagsversion)
Beschreibung:
-
OA-Status:
Grün

Urheber

einblenden:
ausblenden:
 Urheber:
Tusche, Anita1, 2, Autor           
Bode, Stefan1, 2, 3, Autor           
Haynes, John-Dylan1, 2, Autor           
Affiliations:
1Bernstein Center for Computational Neuroscience Berlin, Charité–Universitätsmedizin Berlin, German, ou_persistent22              
2Max Planck Fellow Research Group Attention and Awareness, MPI for Human Cognitive and Brain Sciences, Max Planck Society, ou_634553              
3Department of Neurology, Otto-von-Guericke University, Magdeburg, Germany, ou_persistent22              

Inhalt

einblenden:
ausblenden:
Schlagwörter: Adult; Attention; Brain; Choice Behavior; Decision Making; Humans; Magnetic Resonance Imaging; Male; Neuropsychological Tests; Photic Stimulation; Prefrontal Cortex; Reaction Time; Time Factors
 Zusammenfassung: Imagine you are standing at a street with heavy traffic watching someone on the other side of the road. Do you think your brain is implicitly registering your willingness to buy any of the cars passing by outside your focus of attention? To address this question, we measured brain responses to consumer products (cars) in two experimental groups using functional magnetic resonance imaging. Participants in the first group (high attention) were instructed to closely attend to the products and to rate their attractiveness. Participants in the second group (low attention) were distracted from products and their attention was directed elsewhere. After scanning, participants were asked to state their willingness to buy each product. During the acquisition of neural data, participants were not aware that consumer choices regarding these cars would subsequently be required. Multivariate decoding was then applied to assess the choice-related predictive information encoded in the brain during product exposure in both conditions. Distributed activation patterns in the insula and the medial prefrontal cortex were found to reliably encode subsequent choices in both the high and the low attention group. Importantly, consumer choices could be predicted equally well in the low attention as in the high attention group. This suggests that neural evaluation of products and associated choice-related processing does not necessarily depend on attentional processing of available items. Overall, the present findings emphasize the potential of implicit, automatic processes in guiding even important and complex decisions. Copyright © 2010 the authors.

Details

einblenden:
ausblenden:
Sprache(n): eng - English
 Datum: 2010-01-062010-04-082010-06-092010
 Publikationsstatus: Erschienen
 Seiten: -
 Ort, Verlag, Ausgabe: -
 Inhaltsverzeichnis: -
 Art der Begutachtung: -
 Identifikatoren: eDoc: 512142
DOI: 10.1523/JNEUROSCI.0064-10.2010
PMC: PMC6632699
PMID: 20534850
 Art des Abschluß: -

Veranstaltung

einblenden:

Entscheidung

einblenden:

Projektinformation

einblenden: ausblenden:
Projektname : -
Grant ID : -
Förderprogramm : -
Förderorganisation : Max Planck Society (MPG)
Projektname : -
Grant ID : -
Förderprogramm : -
Förderorganisation : German Research Foundation (DFG)
Projektname : -
Grant ID : -
Förderprogramm : Bernstein Computational Neuroscience Program
Förderorganisation : German Federal Ministry of Education and Research (BMBF)

Quelle 1

einblenden:
ausblenden:
Titel: The Journal of Neuroscience
  Andere : J. Neurosci.
Genre der Quelle: Zeitschrift
 Urheber:
Affiliations:
Ort, Verlag, Ausgabe: Baltimore, MD : The Society
Seiten: - Band / Heft: 30 (23) Artikelnummer: - Start- / Endseite: 8024 - 8031 Identifikator: ISSN: 0270-6474
CoNE: https://pure.mpg.de/cone/journals/resource/954925502187