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How, when, and why to use digital experimental virtual environments to study social behavior

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McCall, C., & Blascovich, J. (2009). How, when, and why to use digital experimental virtual environments to study social behavior. Social and Personality Psychology Compass, 3(5), 744-758. doi:10.1111/j.1751-9004.2009.00195.x.


Cite as: http://hdl.handle.net/11858/00-001M-0000-0012-1628-B
Abstract
Over the last decade, researchers have begun using immersive virtual environment technology (IVET; commonly known as virtual reality) to create digital experimental virtual environments (DEVEs) to investigate social psychological processes. Researchers increasingly recognize that IVET provides powerful and cost-effective ways to manipulate theoretical variables and to measure a host of outcome variables, while providing a remarkable level of experimental control and ecological realism. In this article, we discuss IVET, the nature of social influence within DEVEs, and the use of DEVEs to study social behavior.