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Abstract

The present study tested the influence of social status and gender salience on the malleability of men's gender self-concepts at an automatic versus controlled level. Male participants were placed in a superior or subordinate role relative to a male or female confederate for a joint task; subsequently their automatic and controlled beliefs about themselves were measured. We predicted first, that men placed in a subordinate role would protect against the threat to their self-concept by automatically self-stereotyping more than men placed in a superior role. As a secondary hypothesis, we predicted that the presence of a female interaction partner would increase the situational salience of gender, which in turn would evoke gender stereotypic self-descriptions. Results confirmed these hypotheses. These data suggest that men's gender self-concepts are malleable and that situational cues differentially affect self-conceptions at an automatic and controlled level.