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学位論文

Contextual Brand Valuation - From Fundamental Issues and Analysis of the State of the Art to a Systematic Integrated Approach to Brand and Intellectual Property (E)Valuation

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Riemann, Eva
MPI for Intellectual Property and Competition Law, Max Planck Society;

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引用

Riemann, E. (2011). Contextual Brand Valuation - From Fundamental Issues and Analysis of the State of the Art to a Systematic Integrated Approach to Brand and Intellectual Property (E)Valuation. PhD Thesis, Ludwig-Maximilians-Universität, München.

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