Item

ITEM ACTIONS

This item is discarded!Release HistoryDetailsSummary

Discarded

Thesis

Contextual Brand Valuation - From Fundamental Issues and Analysis of the State of the Art to a Systematic Integrated Approach to Brand and Intellectual Property (E)Valuation

MPS-Authors

/persons/resource/persons51278

Riemann, Eva
MPI for Intellectual Property and Competition Law, Max Planck Society;

External Resource

No external resources are shared

Fulltext (restricted access)

There are currently no full texts shared for your IP range.

Fulltext (public)

There are no public fulltexts stored in PuRe

Supplementary Material (public)

There is no public supplementary material available

Citation

Riemann, E. (2011). Contextual Brand Valuation - From Fundamental Issues and Analysis of the State of the Art to a Systematic Integrated Approach to Brand and Intellectual Property (E)Valuation. PhD Thesis, Ludwig-Maximilians-Universität, München.

Abstract

There is no abstract available