Laan, Nicole van der MPI for Intellectual Property and Competition Law, Max Planck Society;
http://ssrn.com/abstract=2041936 (Any fulltext)
Laan, N. v. d. (2012). The Use of Trade Marks in Keyword Advertising - Developments in ECJ and National Jurisprudence. Max Planck Institute for Intellectual Property & Competition Law Research Paper, No. 12-06.