Abstract
In the past twenty five years visual attention has been described in terms of varied metaphors, among which a spotlight, a zoom lens and a gradient field. An essential aspect of all these metaphors is the distribution of attentional resources in the visual field, which is not necessarily determined by the fixation point, and may depend on both external events and internal mental processes. This study presents a novel approach, based on reaction times and analyzing data with geostatistical techniques, to investigate how visual attention is allocated in large continuous regions of space. Five different experiments were performed: in experiment I participants were asked not to attend to any particular region, but rather try to spread their attention as uniformly as possible over the computer screen (diffuse attention). In the remaining experiments, participants were instructed to direct their visual attention overtly towards the center (expt. II), or covertly to the left (expt. III) to the right (expt. IV), or to divide their attention attending regions both right and left (but not to the center (expt. V). The spatial distribution of attention, as evaluated through reaction times, was obtained in the form of pixel maps resulting from the geostatistical analysis. Experiment I showed a lower hemifield advantage, in the nasal quadrant. Experiment II, as expected, presented an atentional focus coincident with the fixation point. Experiments IV and V showed clear attentional foci, to the left and to the right, respectively. Finally, Experiment V showed two clear lateral foci, one to the left, the other to the right, indicating attentional division. These results demonstrate the usefulness of geostatistics to analyze reaction time data for the study of visual attention. The method also provided clear evidence for the ability of subjects to divide their visual attention in two well separated foci, to the right and to the left of their fixation point, an issue still debated in the literature.
