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Contribution to Collected Edition

BMW: Mastering the Crises with "New Efficiency?"


Seeliger,  Martin
International Max Planck Research School on the Social and Political Constitution of the Economy, MPI for the Study of Societies, Max Planck Society;

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Pries, L., & Seeliger, M. (2014). BMW: Mastering the Crises with "New Efficiency?". In D. C. Wood (Ed.), Production, Consumption, Business and the Economy: Structrual Ideals and Moral Realities (pp. 187-208). Bingley: Emerald. doi:10.1108/S0190-128120140000034006.

Cite as: https://hdl.handle.net/11858/00-001M-0000-0024-253D-4
Purpose Make a contribution on company business models and typical reactions to economic crises. Design/methodology/approach Media-analysis-based case study. Findings Crisis is handled through drawing on a strategy deriving from the typical features of the company; through the crisis these features are even intensified. Research limitations/implications Multinational companies are complex and only transparent to a small degree; the empirical data therefore rests on a database with articles. Social implications Social implications can be seen at the BMW as a functioning example for social partnership as a form of economic embeddedness at the societal level.