Item

Abstract

Purpose Make a contribution on company business models and typical
reactions to economic crises.
Design/methodology/approach Media-analysis-based case study.
Findings Crisis is handled through drawing on a strategy deriving
from the typical features of the company; through the crisis these
features are even intensified.
Research limitations/implications Multinational companies are complex
and only transparent to a small degree; the empirical data therefore
rests on a database with articles.
Social implications Social implications can be seen at the BMW as a
functioning example for social partnership as a form of economic
embeddedness at the societal level.