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What moderates the too-much-choice effect?

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Scheibehenne,  Benjamin
Center for Adaptive Behavior and Cognition, Max Planck Institute for Human Development, Max Planck Society;

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Scheibehenne, B., Greifeneder, R., & Todd, P. M. (2009). What moderates the too-much-choice effect? Psychology and Marketing, 26(3), 229-253. doi:10.1002/mar.20271.


Cite as: http://hdl.handle.net/11858/00-001M-0000-0024-F7D3-7
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