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Journal Article

Heuristic decision making

MPS-Authors
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Gigerenzer,  Gerd
Center for Adaptive Behavior and Cognition, Max Planck Institute for Human Development, Max Planck Society;
Harding Center for Risk Literacy, Max Planck Institute for Human Development, Max Planck Society;

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Fulltext (public)

EK_Heuristic_2007.pdf
(Publisher version), 180KB

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Citation

Kurz-Milcke, E., & Gigerenzer, G. (2007). Heuristic decision making. Marketing: Journal of Research and Management, 3(1), 48-56.


Cite as: http://hdl.handle.net/11858/00-001M-0000-0025-7BBE-D
Abstract
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