Fast, frugal, and fit : Simple heuristics for paired comparison

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Martignon, Laura
Center for Adaptive Behavior and Cognition, Max Planck Institute for Human Development, Max Planck Society;

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Hoffrage, Ulrich
Center for Adaptive Behavior and Cognition, Max Planck Institute for Human Development, Max Planck Society;

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Martignon, L., & Hoffrage, U. (2002). Fast, frugal, and fit: Simple heuristics for paired comparison. Theory and Decision, 52(1), 29-71.

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