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Journal Article

Umbrella Branding and the Provision of Quality

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Hakenes,  Hendrik
Max Planck Institute for Research on Collective Goods, Max Planck Society;

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Citation

Hakenes, H., & Peitz, M. (2008). Umbrella Branding and the Provision of Quality. International Journal of Industrial Organization, 26, 546-556.


Cite as: https://hdl.handle.net/11858/00-001M-0000-0028-72C0-F
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