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The Behavioral Relevance of Mental Accounting for the Pricing of Financial Options

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Rockenbach,  Bettina
Max Planck Institute for Research on Collective Goods, Max Planck Society;

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Rockenbach, B. (2004). The Behavioral Relevance of Mental Accounting for the Pricing of Financial Options. Journal of Economic Behavior and Organization, 53, 513-527.


Cite as: http://hdl.handle.net/11858/00-001M-0000-0028-760D-0
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