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Innovation, life cycles and cybernetics in marketing : theoretical concepts in the scientific marketing of drugs and their consequences

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Thoms,  Ulrike
History of the Max Planck Society, Max Planck Institute for the History of Science, Max Planck Society;

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Thoms, U. (2015). Innovation, life cycles and cybernetics in marketing: theoretical concepts in the scientific marketing of drugs and their consequences. In J.-P. Gaudillière, & U. Thoms (Eds.), The development of scientific marketing in the twentieth century: research for sales in the pharmaceutical industry (pp. 29-42). London: Pickering & Chatto.


Cite as: https://hdl.handle.net/11858/00-001M-0000-002C-5E67-B
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