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Credible Review Detection with Limited Information using Consistency Analysis

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Mukherjee,  Subhabrata
Databases and Information Systems, MPI for Informatics, Max Planck Society;

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Dutta,  Sourav
Databases and Information Systems, MPI for Informatics, Max Planck Society;

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Weikum,  Gerhard
Databases and Information Systems, MPI for Informatics, Max Planck Society;

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arXiv:1705.02668.pdf
(Preprint), 457KB

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Citation

Mukherjee, S., Dutta, S., & Weikum, G. (2017). Credible Review Detection with Limited Information using Consistency Analysis. Retrieved from http://arxiv.org/abs/1705.02668.


Cite as: https://hdl.handle.net/11858/00-001M-0000-002D-80C1-A
Abstract
Online reviews provide viewpoints on the strengths and shortcomings of products/services, influencing potential customers' purchasing decisions. However, the proliferation of non-credible reviews -- either fake (promoting/ demoting an item), incompetent (involving irrelevant aspects), or biased -- entails the problem of identifying credible reviews. Prior works involve classifiers harnessing rich information about items/users -- which might not be readily available in several domains -- that provide only limited interpretability as to why a review is deemed non-credible. This paper presents a novel approach to address the above issues. We utilize latent topic models leveraging review texts, item ratings, and timestamps to derive consistency features without relying on item/user histories, unavailable for "long-tail" items/users. We develop models, for computing review credibility scores to provide interpretable evidence for non-credible reviews, that are also transferable to other domains -- addressing the scarcity of labeled data. Experiments on real-world datasets demonstrate improvements over state-of-the-art baselines.