Sutter, Matthias Max Planck Institute for Research on Collective Goods, Max Planck Society;
https://doi.org/10.1016/j.geb.2013.05.002 (Any fulltext)
Beck, A., Kerschbamer, R., Qiu, J., & Sutter, M. (2013). Shaping beliefs in experimental markets for expert services: Guilt aversion and the impact of promises and money-burning options. Games and Economic Behavior, 81, 145-164.