Perceptions of Climate Change Imagery: Evoked Salience and Self-Efficacy in 
Germany, Switzerland, and Austria

Metag, J.; Schäfer, Mike; Füchslin, T.; Barsuhn, T.; Kleinen-von Königslöw, K.

doi:10.1177/1075547016635181

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Perceptions of Climate Change Imagery: Evoked Salience and Self-Efficacy in Germany, Switzerland, and Austria

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Metag, J., Schäfer, M., Füchslin, T., Barsuhn, T., & Kleinen-von Königslöw, K. (2016). Perceptions of Climate Change Imagery: Evoked Salience and Self-Efficacy in Germany, Switzerland, and Austria. Science Communication, 38, 197-227. doi:10.1177/1075547016635181.

Cite as: https://hdl.handle.net/11858/00-001M-0000-002D-DFCF-A

Abstract

Prevalent in mass media worldwide, climate change imagery appears to be similar across countries. Replicating a study from the United States, United Kingdom, and Australia, we analyze whether these images are perceived in similar ways cross-nationally by studying Germany, Switzerland, and Austria. A total of 75 respondents sorted images with respect to their perceptions of salience and self-efficacy (Q method). They associated images of climate change impacts most strongly with salience, while they related imagery of renewable energies and mobility to self-efficacy. These findings suggest that perceptions of climate change visuals are largely consistent cross-culturally. They indicate that imagery that is frequently used in media is rarely associated with feelings of salience or self-efficacy. © 2016, © The Author(s) 2016.