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What if you could build your own landmark? The influence of color, shape, and position on landmark salience

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Citation

Strickrodt, M., Hinterecker, T., Röser, F., & Hamburger, K. (2014). What if you could build your own landmark? The influence of color, shape, and position on landmark salience. Poster presented at 12th Biannual Conference of the German Cognitive Science Society (KogWis 2014), Tübingen, Germany.


Cite as: http://hdl.handle.net/21.11116/0000-0001-325B-1
Abstract
This study focused on participants’ preferences for ‘building’ a landmark from eight colors, eight shapes, and four possible landmark positions for aiding the wayfinding of a nonlocal person. It can be suggested that participants did not only select features according to their personal and aesthetic preference (e.g. blue, circle), but also according to a sense of common cognitive availability and utility for learning a route (e.g. red, triangle). Strong preferences for the position of a landmark –namely, before the intersection and in direction of the turn– are in line with other studies investigating position preference from an allocentric view.