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要旨

This study focused on participants’ preferences for ‘building’ a landmark from eight colors, eight shapes, and four possible landmark positions for aiding the wayfinding of a nonlocal person. It can be suggested that participants did not only select features according to their personal and aesthetic preference (e.g. blue, circle), but also according to a sense of common cognitive availability and utility for learning a route (e.g. red, triangle). Strong preferences for the position of a landmark –namely, before the intersection and in direction of the turn– are in line with other studies investigating position preference from an allocentric view.