https://doi.org/10.1145/2818992 (Publisher version)
https://youtu.be/Pt-EgCfAZuU (Supplementary material)
cacm2016.pdf (Publisher version), 2MB
Cebrian, M., Rahwan, I., & Pentland, A. S. (2016). Beyond viral. Communications of the ACM, 59(4), 36-39. doi:10.1145/2818992.