https://sloanreview.mit.edu/article/beyond-viral-generating-sustainable-value-from-social-media/ (Publisher version)
Beyond Viral_ Generating Sustainable Value From Social Media.pdf (Publisher version), 286KB
Cebrian, M., Rahwan, I., & Pentland, A. (2017). Beyond viral: Generating sustainable value from social media [Editorial]. MIT Sloan Management Review, February 01, 2017.