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The effects of susceptibility, eco-friendliness and dependence on the Consumers’ Willingness to pay for a door-to-door DRT system

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Nyga,  Andreas
Group Next generation mobility, Department of Dynamics of Complex Fluids, Max Planck Institute for Dynamics and Self-Organization, Max Planck Society;

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Minnich,  Aljoscha
Group Next generation mobility, Department of Dynamics of Complex Fluids, Max Planck Institute for Dynamics and Self-Organization, Max Planck Society;

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Schlüter,  Jan Christian
Group Next generation mobility, Department of Dynamics of Complex Fluids, Max Planck Institute for Dynamics and Self-Organization, Max Planck Society;

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Citation

Nyga, A., Minnich, A., & Schlüter, J. C. (2020). The effects of susceptibility, eco-friendliness and dependence on the Consumers’ Willingness to pay for a door-to-door DRT system. Transportation Research Part A, 132, 540-558. doi:10.1016/j.tra.2019.11.030.


Cite as: https://hdl.handle.net/21.11116/0000-0005-6347-C
Abstract
Using online survey data conducted during a pilot phase of the “EcoBus” project, one of thelargest true door-to-door demand responsive transport (DRT) field experiments in rural areas,thispaperinvestigatesthewillingnesstopayfordifferentmodesoftransport.ItisassumedthatthewillingnesstopayisaffectedbyparametersfavourableforthesusceptibilityofDRTservicesandvariablesconcerningeco-friendliness.Totesttheassumptionselevenhypothesisarederived.The results imply that a high dependence on EcoBus and ecological motivations lead to ahigherwillingnesstopayforDRTservices.Thereisalsoevidencethatanecologicalmindsetleadsto a lower willingness to pay for motorised transport as a whole. Contrary to expectations, carownership does not reduce willingness to pay for DRT services.