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The Position-Reputation-Information (PRI) scale of individual prestige

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Jordan,  Fiona M.
Linguistic and Cultural Evolution, Max Planck Institute for the Science of Human History, Max Planck Society;

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Gavin,  Michael C.
Linguistic and Cultural Evolution, Max Planck Institute for the Science of Human History, Max Planck Society;

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Citation

Berl, R. E. W., Samarasinghe, A. N., Jordan, F. M., & Gavin, M. C. (2020). The Position-Reputation-Information (PRI) scale of individual prestige. PLoS One, 15(6): e0234428. doi:10.1371/journal.pone.0234428.


Cite as: http://hdl.handle.net/21.11116/0000-0006-AA5B-5
Abstract
Prestige is a key concept across the social and behavioral sciences and has been implicated as an important driver in the processes governing human learning and behavior and the evolution of culture. However, existing scales of prestige fail to account for the full breadth of its potential determinants or focus only on collective social institutions rather than the individual-level perceptions that underpin everyday social interactions. Here, we use open, extensible methods to unite diverse theoretical ideas into a common measurement tool for individual prestige. Participants evaluated the perceived prestige of regional variations in accented speech using a pool of candidate scale items generated from free-listing tasks and a review of published scales. Through exploratory and confirmatory factor analyses, we find that our resulting 7-item scale, composed of dimensions we term position, reputation, and information (“PRI”), exhibits good model fit, scale validity, and scale reliability. The PRI scale of individual prestige contributes to the integration of existing lines of theory on the concept of prestige, and the scale’s application in Western samples and its extensibility to other cultural contexts serves as a foundation for new theoretical and experimental trajectories across the social and behavioral sciences.