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Abstract

Magic tricks have enjoyed an increasing interest by scientists. However, most research in magic focused on isolated aspects of it and a conceptual understanding of magic, encompassing its distinct components and varieties, is missing. Here, we present an account of magic within the theory of Bayesian predictive coding. We present the “wow” effect of magic as an increase in surprise evoked by the prediction error between expected and observed data. We take into account prior knowledge of the observer, attention, and (mis-)direction of perception and beliefs by the magician to bias the observer’s predictions and present a simple example for the modelling of the evoked surprise. The role of misdirection is described as everything that aims to maximize the surprise a trick evokes by the generation of novel beliefs, the exploitation of background knowledge and attentional control of the incoming information. Understanding magic within Bayesian predictive coding allows unifying all aspects of magic tricks within one framework, making it tractable, comparable and unifiable with other models in psychology and neuroscience.