Anemaet, Lotte Max Planck Institute for Innovation and Competition, Max Planck Society;
Anemaet, L. (2020). The Fairy Tale of the Average Consumer: Why We Should Not Rely on the Real Consumer When Assessing the Likelihood of Confusion. GRUR International - Journal of European and International IP Law, 69(10), 1008-1026. doi:10.1093/grurint/ikaa109.