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Journal Article

The effects of gift vouchers and environmental certificates on the demand for a collective DRT system

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Schlüter,  Jan Christian
Group Next generation mobility, Department of Dynamics of Complex Fluids, Max Planck Institute for Dynamics and Self-Organization, Max Planck Society;

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Citation

Minnich, A., Rau, H. A., & Schlüter, J. C. (2021). The effects of gift vouchers and environmental certificates on the demand for a collective DRT system. Transportation. doi:10.1007/s11116-021-10224-1.


Cite as: http://hdl.handle.net/21.11116/0000-0009-3D9F-1
Abstract
This paper analyzes in a large-scale field experiment (N = 1425) whether gift vouchers stimulate the use of a demand responsive transportation (DRT) system. This scenario is compared to a situation where customers receive environmental certificates, which report the saved carbon dioxide as a consequence of the bus ride. In our two treatments, the gift vouchers and the environmental certificates could be gained by reaching to a certain threshold of rides with the DRT service (EcoBus). We find that the demand went up more by gift vouchers (83%) compared to certificates (65%). The data show that vouchers especially outperform the certificates at the end of the treatment phase.