Zusammenfassung
Assumed similarity denotes the pervasive bias of perceivers to see others (targets) in a similar way as they see themselves, above and beyond actual similarity between perceivers and targets. Assumed similarity affects judgments of well-acquainted others and strangers alike, and it is apparent for a great variety of traits, attitudes, and behaviors. Most robust assumed similarity effects are, however, apparent for characteristics that are closely linked to values. This suggests that assumed similarity can, at least in part, be attributed to perceivers’ tendency to particularly see others as sharing those aspects of the self that perceivers deem highly relevant to who they are and how they see themselves.
