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Journal Article

Die Wirkung humoristisch-episodischer Elemente in der Fernsehwerbung: Eine experimentelle Studie

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Thußbas,  Claudia
Center for Educational Research, Max Planck Institute for Human Development, Max Planck Society;

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Fischer, K., & Thußbas, C. (2000). Die Wirkung humoristisch-episodischer Elemente in der Fernsehwerbung: Eine experimentelle Studie. Medienpsychologie, 12(1), 51-68.


Cite as: https://hdl.handle.net/11858/00-001M-0000-0025-9BAF-2
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