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Editorial

Beyond viral: Generating sustainable value from social media

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External Resource

https://sloanreview.mit.edu/article/beyond-viral-generating-sustainable-value-from-social-media/
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Citation

Cebrian, M., Rahwan, I., & Pentland, A. (2017). Beyond viral: Generating sustainable value from social media. MIT Sloan Management Review.


Cite as: https://hdl.handle.net/21.11116/0000-0003-1CA6-3
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