Ecological rationality: Fast-and-frugal heuristics for managerial decision 
making under uncertainty

Luan, Shenghua; Reb, Jochen; Gigerenzer, Gerd

doi:10.5465/amj.2018.0172

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Ecological rationality: Fast-and-frugal heuristics for managerial decision making under uncertainty

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Gigerenzer, Gerd
Harding Center for Risk Literacy, Max Planck Institute for Human Development, Max Planck Society;

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Luan, S., Reb, J., & Gigerenzer, G. (2019). Ecological rationality: Fast-and-frugal heuristics for managerial decision making under uncertainty. Academy of Management Journal, 62(6), 1735-1759. doi:10.5465/amj.2018.0172.

Cite as: https://hdl.handle.net/21.11116/0000-0004-E8AE-3

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