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Impact, Inspire, or Image: On the Trade-Offs Between Efficient and Visible Pro- Environmental Behaviors

MPG-Autoren
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Sherif,  Raisa
Public Economics, MPI for Tax Law and Public Finance, Max Planck Society;

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Simon,  Sven A.
Public Economics, MPI for Tax Law and Public Finance, Max Planck Society;

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Zitation

Sherif, R., & Simon, S. A. (2023). Impact, Inspire, or Image: On the Trade-Offs Between Efficient and Visible Pro- Environmental Behaviors. Working Paper of the Max Planck Institute for Tax Law and Public Finance, No. 2023-27. doi:10.2139/ssrn.4672097.


Zitierlink: https://hdl.handle.net/21.11116/0000-000F-3DB6-0
Zusammenfassung
Today’s environmental challenges prompt many individuals to take personal action. Yet, people may engage in them for different reasons. This paper provides causal evidence for three motivations to choose efficient and visible PEBs: maximizing the environmental benefit, having a green social image, and being a role model for others. In an experiment with contributions to voluntary carbon offsetting, we investigate into a potential crowding-out between visible and efficient behaviors. Our findings reveal three key insights: First, people react to salient efficiency and visibility differences,
and we find evidence for all three motivations. Second, visible PEBs crowd out efficient alternatives, indicating a willingness to prioritize being seen as green over environmental impact. Finally, role model aspirations exert a stronger influence than social image concerns, leading individuals more frequently to choose visible PEBs over efficient ones.